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Research papers

How different media channels change their positioning in a context of crisis

This paper is based on the recent extreme political and economic uncertainty in Argentina and which presented an opportunity to study the relationship between the public and the media mix in this situation.Based on research conducted by D'Alessio...

Catalogue: ESOMAR/ARF WAM Conference 2003: Media Mix
Authors: Nora D'Alessio, Carola Pradás, Constanza Flores, Esteban Coll
June 18, 2003
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Citation

D'Alessio, Pradás, Flores and Coll (2003a, June 18). How different media channels change their positioning in a context of crisis . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-different-media-channels-change-their-positioning-in-a-context-of-crisis-


Research papers

Internet users in Argentina, Brazil and Mexico

This paper provides a better understanding of the Latin American Internet market. The relationship between users and Internet in Argentina, Brazil and Mexico has much to do with local culture and habits. Therefore, to attain an in-depth understanding...

Catalogue: Latin America 2002
Authors: Nora D'Alessio, Carola Pradás
May 12, 2002
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Citation

D'Alessio and Pradás (2002a, May 12). Internet users in Argentina, Brazil and Mexico . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/internet-users-in-argentina-brazil-and-mexico-